
Search & AI
Google rolls out a broad core update affecting content-heavy sites
The rollout began this week and is expected to take up to three weeks to complete, with early movement concentrated in publisher and review categories.
Search visibility and AI-assisted discovery.

The rollout began this week and is expected to take up to three weeks to complete, with early movement concentrated in publisher and review categories.

AI answers absorb simple questions. The content that still earns clicks is the content that answers a decision.