Start with the publishing goal
A strong article workflow starts before writing. Decide who the article is for, what decision it should support, and how it fits into the website.
Build a repeatable structure
Use a fixed format for metadata, headings, key takeaways, supporting sections, internal links, and image alt text. This makes every article easier to review and publish.
Improve after publishing
Track impressions, clicks, ranking movement, and engagement. Update articles when search intent changes or new examples become available.