Measurement

New creator analytics dashboard adds cross-platform reporting

The refreshed dashboard combines watch time, saves and follower growth into a single view, replacing three separate reports.

Social analytics dashboard on a phone
Watch time, saves and growth now sit in one report.

A refreshed analytics dashboard is rolling out to business accounts, merging watch time, saves, shares and follower growth into a single view instead of three separate reports.

What is new

Retention curves are now shown per video rather than per account, and saved audiences can be compared side by side across a 90 day window.

Reporting impact

Because the underlying metric definitions changed, month-over-month comparisons across the switch date will not line up exactly.

Twelve month growth timeline
Rebaseline your reporting from the switch date rather than restating history.

Export the last twelve months of data before the old reports are retired, so you keep a clean historical baseline.